Our Story
We’re a Utah-based team under Lenzmark LLC, and we’ve spent years boating on the lakes our app covers. Lake Genius actually grew out of a hunting app – Lenzmark’s original product included a Photo Marker feature that let hunters snap a photo and pin it to a map. When we started applying that same idea to lake navigation, we realized there was a much bigger problem to solve.
The boating apps available at the time were either too expensive, too generic, or built for ocean navigation. They shipped with static contour maps that hadn’t been updated in months. Meanwhile, the water levels on our lakes were changing constantly – and every drop in level meant new underwater hazards that no app was showing.
We got frustrated. So we built the app we wished existed: one that updates underwater hazard data daily, focuses specifically on the lakes we know, and works offline in the canyons and remote stretches where cell service doesn’t reach.
We’ve Lived This
This isn’t abstract for us. We’ve personally dealt with the problems our app solves:
- We’ve taken the hit. Our own team has dealt with costly propeller damage caused by underwater hazards we couldn’t see. When you’re watching your prop get pulled off the boat, you understand exactly why daily hazard updates matter.
- We’ve seen the repair bills. We’ve visited boat shops from Utah to Las Vegas to Phoenix. The damage from underwater strikes is staggering – $5,000 to $10,000 is routine, and we’ve documented one case that totaled $20,000. At one Lake Powell rental operation, destroyed propellers are so common they keep a box of them on display.
- We’ve had the scary moments. We’ve had family members – including young children surfing behind the boat – unexpectedly stand up on submerged rocks. It’s a genuinely frightening moment that stays with you.
- We’ve felt the frustration. We tried the apps that were available. Expensive. Static data. Designed for oceans, not reservoirs. None of them understood how fast conditions change on a lake like Powell or Mead.
Difference
Why We Built Lake Genius
Every feature in Lake Genius exists because we needed it ourselves. The X-Ray View exists because we needed to see underwater hazards before they cost us thousands. Daily water level updates exist because static data from last month isn’t good enough when levels are changing every day. Offline maps exist because most of Lake Powell has zero cell coverage, and an app that only works with a signal isn’t much help on the water.
We didn’t set out to build a worldwide boating app. We set out to build the best possible tool for the lakes we know and love – and we’re expanding into new lakes as we grow. That focus means better data, more relevant points of interest, and features designed around how lake boaters actually spend their time.
MARINAS & BOAT RAMPS
Trusted by Marinas & Boat Shops
We don’t just claim to know these lakes – the people who work on them every day trust us too. Marina operators recommend Lake Genius to their customers because they see the damage from underwater hazards firsthand and know how much a daily-updated tool can help.
Antelope Point Marina at Lake Powell – the owner and manager are actively engaged and supportive of Lake Genius. They recommend the app to boaters heading out on the water.
Boat shops across the region – from Utah to Las Vegas to Phoenix – confirm that $5,000 to $10,000+ repair bills from underwater hazard strikes are routine. They’ve seen the damage, and they understand why daily hazard detection matters.
“The changing water levels and hidden underwater hazards make it essential for boaters to stay informed and aware of their surroundings. Everyone wants a safe, enjoyable experience on Lake Powell, and Lake Genius makes that possible.”
– Forrest Blair, Managing Director
App Downloads
Repair Costs Saved
Many Happy Boaters
By the Numbers
Lake Genius updates underwater hazard data daily for every lake we cover. Our team curates over 2,000 points of interest across all coverage areas – not crowdsourced, not auto-generated, but vetted by people who know these lakes.
Affiliations & Partnerships
Lake Genius operates in coordination with several organizations that support safe and enjoyable lake recreation:
National Park Service
Our coverage areas include Glen Canyon National Recreation Area (Lake Powell) and Lake Mead National Recreation Area.
US Bureau of Reclamation
Water level data sourced from government bathymetry collections.
Marina Operators & Concessionaires
Including Antelope Point Marina at Lake Powell, whose owner and manager actively recommend Lake Genius to boaters.
Watercraft Rental Services
Rental operators across the region recognize the value of daily hazard detection for renters who may be unfamiliar with the lake.
Frequently Asked Questions
Who built Lake Genius?
Who built Lake Genius?
Lake Genius is built by Lenzmark LLC, a Utah-based company founded by boaters with years of firsthand experience on the lakes the app covers. The app grew from Lenzmark’s original outdoor tools, including a hunting app with a Photo Marker feature that inspired the lake navigation product.
Where is Lake Genius based?
Where is Lake Genius based?
Lake Genius is based in Highland, Utah. Our location gives us close access to the lakes we cover and deep connections with the marina operators and boating communities in the region.
Is Lake Genius affiliated with the National Park Service?
Is Lake Genius affiliated with the National Park Service?
Lake Genius is not officially endorsed by the National Park Service. However, our coverage areas include Glen Canyon National Recreation Area and Lake Mead National Recreation Area, both managed by the NPS. We source water level and bathymetry data from government collections.
What lakes does Lake Genius cover?
What lakes does Lake Genius cover?
Lake Genius currently covers Lake Powell, Lake Mead, Bear Lake, Lake Tahoe, Lake Roosevelt, Lake Pleasant, Lake Mohave, and Lake Havasu with new lakes being added regularly. One subscription gives you access to every lake in the app, including any new coverage as it’s released.
How is Lake Genius different from other boating apps?
How is Lake Genius different from other boating apps?
Lake Genius is purpose-built for lake boaters, not the ocean. We update underwater hazard data daily, curate 2,000+ points of interest by hand, and build every feature around how people actually use these lakes – including full offline capability for areas with no cell service.
See It in Action
We built Lake Genius because we needed it ourselves. If you boat on the lakes we cover, we think you’ll need it too. Download the app to start your limited free trial, and see what’s under the water.
Download Lake Genius – Free Trial